by Michael Cooper | Mar 23, 2015 | Brain Types, Change, Coaching, Entrepreneur.com, Leadership, Mindset, Right Brain, Strategies
This article originally appeared on Entrepreneur.com Creative entrepreneurs have a brain type that I call Innovators + Influencers. When we come up with ideas or make connections between disparate topics or subjects, it often comes in a “flash of brilliance.” While...
by Michael Cooper | Nov 11, 2014 | Brain Types, Entrepreneur.com, Strategies
This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much....
by Michael Cooper | Jul 15, 2014 | Ask the Coach, Coaching, Leadership, Strategies
It was really nice to be a guest on the The Unapologetic Capitalist show this week. Alison and I have very similar perspectives about Which CEO is Right for a Company. Please listen in on iHeartRadio: http://bit.ly/1reLHHp
by Michael Cooper | Jun 2, 2014 | Ask the Coach, Coaching, Leadership, Strategies
This week in the Ask the Coach column, we’ll focus on hiring creatives. Sally writes, “When hiring employees for creative roles, what should you be looking for?” And, “What are the top three interview questions you should ask and what are the...