by Michael Cooper | Nov 11, 2014 | Brain Types, Entrepreneur.com, Strategies
This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much....
by Michael Cooper | Sep 26, 2014 | Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the importance of...
by Michael Cooper | Sep 11, 2014 | Brain Types, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com To be a great communicator or leader, you must know your audience. Using brain types to understand your audience makes effective communication much simpler because you can customize and organize what you say to...
by Michael Cooper | Aug 25, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com When managing others, one size does not fit all. Tailoring your leadership style to complement different brain types and respecting the individual differences of those you’re managing will bring out the best in...
by Michael Cooper | Aug 6, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com Stress is so common that many people think it’s normal for an entrepreneur to experience it on a daily basis, but constant stress is not sustainable. Working with a coach to create maintainable systems and...
by Michael Cooper | May 19, 2014 | Brain Types, Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com Entrepreneurs are leaders who can see into the future with inspired vision, championing highly competent teams to make the seemingly impossible possible. That is the intent at least. There are times when you may...