by Michael Cooper | Dec 9, 2014 | Ask the Coach, Change, Coaching, Entrepreneur.com, Leadership
This article originally appeared on Entreprenuer.com If you’re already successful, why would you want to hire a coach? It’s not as if coaches have secret powers or have some deep-seated knowledge of your industry that could open the door to more success. Coaches are...
by Michael Cooper | Nov 11, 2014 | Brain Types, Entrepreneur.com, Strategies
This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much....
by Michael Cooper | Sep 26, 2014 | Coaching, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the importance of...
by Michael Cooper | Sep 11, 2014 | Brain Types, Entrepreneur.com, Leadership, Skills
This article originally appeared on Entrepreneur.com To be a great communicator or leader, you must know your audience. Using brain types to understand your audience makes effective communication much simpler because you can customize and organize what you say to...