What Creatives Can Do About Feeling Undervalued and Underpaid

Michael O. "Coop" CooperBrain Types, Change, Coaching, Entrepreneur.com, Leadership, Mindset, Right Brain, StrategiesLeave a Comment

This article originally appeared on Entrepreneur.com Creative entrepreneurs have a brain type that I call Innovators + Influencers. When we come up with ideas or make connections between disparate topics or subjects, it often comes in a “flash of brilliance.” While that may seem like it’s easy or involves no work at all, the reality is that this type of … Read More

Motivate Customers to Buy Based on Their Brain Type

Michael O. "Coop" CooperBrain Types, Entrepreneur.com, StrategiesLeave a Comment

This article originally appeared on Entrepreneur.com. Marketing your goods and services to specific brain types provides a unique and powerful technique for communicating directly to what motivates people. If they aren’t motivated to buy, odds are you won’t sell much. Focusing on brain types is a great way to make sure your marketing speaks to people in a way that … Read More

How to Effectively Communicate With Different Brain Types

Michael O. "Coop" CooperBrain Types, Entrepreneur.com, Leadership, SkillsLeave a Comment

This article originally appeared on Entrepreneur.com To be a great communicator or leader, you must know your audience. Using brain types to understand your audience makes effective communication much simpler because you can customize and organize what you say to match the information needs of those you’re addressing. Information needs include the who, what, where, when, why and how of any given … Read More

Bring Out the Best in Your Employees, Based on Their Brain Type

Michael O. "Coop" CooperBrain Types, Coaching, Entrepreneur.com, Leadership, SkillsLeave a Comment

This article originally appeared on Entrepreneur.com When managing others, one size does not fit all. Tailoring your leadership style to complement different brain types and respecting the individual differences of those you’re managing will bring out the best in them. Being able to identify someone’s brain type will help you understand what motivates them, what fears drive them, how they … Read More

How to Manage Stress Based on Your Brain Type

Michael O. "Coop" CooperBrain Types, Coaching, Entrepreneur.com, Leadership, SkillsLeave a Comment

This article originally appeared on Entrepreneur.com Stress is so common that many people think it’s normal for an entrepreneur to experience it on a daily basis, but constant stress is not sustainable. Working with a coach to create maintainable systems and proactively handle business requirements can help transform your business into a stress-occasionally environment. In my last article, I introduced … Read More

8 Reasons Why Creatives Will Rule the World

Michael O. "Coop" CooperBrain Types, Change, FastCompany.com, Leadership, Right Brain, TrendsLeave a Comment

This article originally appeared on FastCompany.com RIGHT-BRAINERS, YOUR TIME HAS COME–THIS IS THE AGE OF THE CREATIVE MIND. In the not-too-distant future, creatives will rule the world. I’m not just saying this because I consider myself a creative. The interconnected systems we use to function in business and society, whether in communication, transportation, design, finance, and more, are increasing in … Read More

Determining Your Entrepreneur Style and Getting Past Your Business Blind Spots

Michael O. "Coop" CooperBrain Types, Coaching, Entrepreneur.com, Leadership, SkillsLeave a Comment

This article originally appeared on Entrepreneur.com Entrepreneurs are leaders who can see into the future with inspired vision, championing highly competent teams to make the seemingly impossible possible. That is the intent at least. There are times when you may feel overwhelmed, work harder instead of smarter and generally fear that you’re doing it wrong. The truth is, whether you … Read More